Azenqos
Benefits
“Because we know that good measurement data helps you understand network performance and focus on eradicating problem areas quickly, thus reducing churn rate and improving customer experience. Like good medical diagnosis equipment, at Azenqos, we are focused on allowing network operators to test their services with ease in order to identify and eradicate problems.”
Today, the Mobile Quality of Experience is poor
At present 20% of mobile transactions never complete and more than 30% of customers are dissatisfied with their mobile experience.
Today’s phone customers now perceive the mobile phone as not only a communication tool but also a part of their daily life. It has developed from a voice centric service to non-voice centric services, such as SMS, ringtones, mobile games, web browsing, etc. This is part of the reason why mobile technology is one of today’s fastest growing technology sectors, with a growth rate of 32% a year.
The mobile industry has evolved not only in terms of subscriber numbers but also in terms of the services available to suscriberssubscribers. New services contribute more and more to revenues of mobile operators. Last yearIn 2007, WCDMA (3G for GSM) subscribers grew at 95% to 200 million users and analysts predict it will reach one half billion in 2009. Rich media consumption is growing faster than basic call function growth. In contrast, research shows that as customers consume mobile “experiences” other than basic voice call services, dissatisfaction rates (resulting in Churn rate) increase from 15.5% to 33.4% per year. In Europe, increased churn rates among mobile operators result in losses of 6.5 billion Euros which equal to 8.5% of the total revenue. This big problem happens to operators everywhere in the world; and unfortunately, there are few network test systems that truly focus on customer experience.
Azenqos devotes itself on to helping network operators test quality of service (QoS) and quality of experience (QoE) conveniently and cost effectively. Azenqos has three main product ranges to assist your network measurement;
- • Azenqos Experience: The smartphone based test assessment system
- • Azenqos Voyager: The automated mobile network tester
- • Azenqos Subscriber: Subscriber resided network tester lending a hand of end-users be your network engineers
The existing network test equipment problem
As the services available on the world’s cellular networks continue to evolve, the merging of various media and services has made high customer satisfaction an ever harder goal to achieve. Even in a carefully planned and engineered network, issues such as messaging delays or network busy during peak hours may arise and hamper the network operator’s efforts to satisfy its customers. The result of this may end up in lost revenue due to customer dissatisfaction. A study by J.D. Powers indicates that customer satisfaction has dropped sharply in recent years despite a tremendous effort by all telecom operators in expanding their coverage area by increasing their number of base station sites.
In order to improve customer satisfaction, cellular network quality evaluation systems play a central role in assessing and optimizing network performance. But, most of the current tools focus on engineering issues not on the experience of actual subscribers. Traditional network quality evaluation systems have the following limitations:
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1. Not representative
Using dedicated hardware or special test phones which differ from market available phones, traditional network testers fail to effectively simulate the real experience of subscribers.
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2. Not cost effective
Traditionally, network quality evaluation systems require dedicated hardware, such as frontend computers, embedded computers or special test phones. These requirements increase both initial investment and ongoing maintenance cost of the systems. Furthermore, if the systems are damaged during field operations, replacement costs will be very high.
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3. Not portable
Network quality problems usually take place indoors or in highly populated areas, such as a crowded stadium or concert hall. With bBulky test hardware, in existing network quality evaluation systems limit engineers’ ability to perform network evaluations in these critical areas.
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4. Limited test criteria
Focused mainly on radio interface quality, traditional network quality evaluation systems fail to capture the real user experience, such as: how often does a network busy signal occur or how long does it take to send an SMS to other people.
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5. Need human attention
Network engineers are a valuable resource for telecom operators. Most network quality assessment systems require dedicated network engineers to monitor the systems
The Solution
Azenqos devotes itself to testing the quality of experience (QoE) of cellular network users, instead of only testing engineering perspectives. Operating from commercially available mobile phones, Azenqos Experience is a low-cost, portable network testing platform that provides network operators with real insight into its subscribers’ experiences, focusing on subscribers’ service issues.
Azenqos is a user experience test tool for network operators. It provides many advantages over traditional testing solution, such as. :
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1. Cost Effective
Azenqos replaces bulky hardware testing systems with software on commercial smartphones. It dramatically reduces cost compared with traditional network testing equipment. In addition, Azenqos helps reduce labor, travel, and maintenance costs; therefore, it significantly reduces overall test operating costs.
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2. Convenience
Engineers can remotely execute test schedules from the Azenqos web application with minimal human supervision. Reports and analyses can be accessed anywhere via Azenqos web-based reporting system.
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3. Mobility
Operating on portable smartphones, tests can be performed anywhere, even indoors in crowded areas like concert halls, or department stores. No movable laptops, nor drive tests are required.
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4. Higher Labor Efficiency
Azenqos helps engineers reduce infield tasks and increase focus on data analysis and problem solving. With centralized test management, engineers can remotely perform tests, instantly analyze the test data, and pinpoint trouble places in the network for rapid resolution.
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